Robin Willis
Robin Willis provides counselling services in Victoria, BC, helping individuals access support across a range of mental health and personal challenges. For a local practice like Robin’s, search visibility matters at a particularly important moment: when someone has decided they’re ready for support and is looking for the right counsellor nearby. We worked on both the website experience and its organic search presence, creating a more approachable path for prospective clients while making Robin’s services easier to discover through Google.
The Brief
Robin’s website had valuable information and established content, but there was an opportunity to better connect it with the language and searches prospective clients were using. We refreshed key areas of the website and developed a more intentional local SEO structure around Robin’s counselling services. The work included optimizing core service pages, strengthening pillar content, improving existing articles, and targeting relevant Victoria-based searches with clear intent. Rather than simply increasing the number of keywords on the site, the focus was on making each page more useful and specific, giving both prospective clients and search engines a clearer understanding of Robin’s services and areas of expertise.
The Results
The impact on organic discovery was significant. Before the work was implemented, the website averaged approximately 33 organic users per day. In the weeks following implementation and reindexing, that average increased to 712 organic users per day. The increase gave Robin a dramatically larger presence in local search and created a stronger route into the website for people researching counselling services in Victoria. Just as importantly, the growth came from aligning the website more closely with the services and information people were actively searching for, turning an existing body of expertise into a much more effective source of organic visibility.
